Wear Your Passion.
Travel With Pride.
Discover premium sports apparel, official fan merchandise, travel accessories and exclusive branded products that celebrate the spirit of sport while connecting fans with unforgettable destinations.
Every jersey tells a story. Every scarf carries a destination.
Sports merchandise is identity, culture and memory stitched into fabric. When you shop with Sports Tourism Limited, you're not just buying gear — you're supporting sporting events, promoting African destinations, uplifting athletes and investing in local communities.
Gear up by sport.
From match-day jerseys to cycling aero kits — find your sport, find your fit.
Football Apparel
Jerseys · Training kits · Shorts · Socks · Jackets
Rugby Collection
Match jerseys · Polos · Hoodies · Training wear
Athletics Collection
Running shirts · Shorts · Performance wear · Caps
Basketball Collection
Jerseys · Hoodies · Sneakers · Accessories
Cycling Collection
Cycling jerseys · Helmets · Gloves · Bottles
Volleyball Collection
Jerseys · Knee pads · Training kits
This season's essentials.
STL Home Jersey 2026
Official Sports Tourism Limited match jersey.
Kenya Fan Scarf
Woven fan scarf in national colors.
Safari Trail Running Cap
Breathable performance cap for endurance runs.
Diani Beach Sports Towel
Quick-dry microfiber towel for beach events.
Rwanda Cycling Jersey
Aero-fit jersey inspired by the Tour du Rwanda.
Zanzibar Travel Duffel
40L weekender for tournaments and getaways.
STL Supporter Hoodie
Heavyweight fleece for the terraces and travel days.
Kisumu Marathon Tee
Commemorative event tee — Lake Victoria edition.
Merchandise inspired by places you'll never forget.
Every collection celebrates a city, a coastline, a highland or a national spirit.
Kenya Collection
Safari Jerseys · Fan Wear · Caps
Rwanda Collection
Visit Rwanda sports line
Cape Verde Collection
Blue Sharks fan gear
Africa Rising
Continental celebration edition
Own a piece of the moment.
Limited-edition apparel and keepsakes from the tournaments, marathons and festivals we produce.
The Official Sports Tourism Limited Collection.
Signature apparel and lifestyle pieces built for fans, travelers and the people who move the sports economy across Africa. Every purchase powers our events, camps and destination programs.
Travel Essentials
Everything the sports traveler needs on the road.
Fan Zone
Turn up the volume — scarves, flags and stadium essentials.
A fan shop built on trust.
Authentic Merchandise
Only genuine, high-quality products from trusted suppliers.
Secure Payments
M-Pesa, cards and trusted international gateways.
Fast Delivery
Reliable shipping across Kenya, Africa and worldwide.
Exclusive Collections
Unique merchandise inspired by sports tourism.
Customer Support
Dedicated help before, during and after purchase.
Easy Returns
Simple, fair return policy on eligible items.
Featured Brands & Partners
Loved by fans and travelers.
"Quality is elite. Wore it to the tournament and got endless compliments."
"Perfect fit, breathable, and the design is stunning. Shipped fast to Kigali."
"Sturdy bag that survived a full pre-season tour. Highly recommend."
Everything you need to know.
Stay updated on new merchandise.
Exclusive releases, event drops, discounts and sports tourism experiences — straight to your inbox.
Celebrate sport beyond the game.
Own a piece of the action with premium sports merchandise that lets you wear your passion and support the destinations and events you love.