🇺🇬
Uganda
Kampala
Host nation. Open your stadiums, your streets and your hospitality to East Africa.
Legends Pamoja · Building the Road to AFCON 2027
LEGENDS PAMOJA 2026
SIX NATIONS. ONE FOOTBALL FAMILY. ONE JOURNEY TO AFCON 2027.
15–18 October 2026 · Uganda 🇺🇬
Football legends. East African football culture. Tourism. Fans. Business. One unforgettable journey.
THE JOURNEY BEGINS IN
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🇺🇬🇰🇪🇷🇼🇹🇿🇸🇸🇪🇹
#LegendsPamoja#RoadToAFCON2027
REGIONAL FAN MOBILISATION
East Africa Is Coming To Uganda
From Kampala to Nairobi, Kigali, Dar es Salaam, Juba and Addis Ababa — East African football comes together in Uganda.
🇰🇪
Kenya
Nairobi
The Green Army, Ingwe faithful and Harambee fans — your journey to Uganda starts here.
🇷🇼
Rwanda
Kigali
From Amavubi pride to Visit Rwanda ambition — join the regional football family.
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Tanzania
Dar es Salaam
Taifa Stars energy and coastal culture heading north for four unforgettable days.
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South Sudan
Juba
A young football nation with a loud heart — bring your colours to Kampala.
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Ethiopia
Addis Ababa
The home of African football institutions joins the road to AFCON 2027.
AWARENESS → INTEREST → TRAVEL → REGISTRATION → ATTENDANCE → EXPERIENCE → ADVOCACY
I Want To Be Part Of Legends Pamoja
Tell us how you want to be involved. Every enquiry reaches the Legends Pamoja team directly.
RESOURCE MOBILISATION
Partner With Legends Pamoja
A regional platform where brands reach football audiences, travelling supporters, tourism buyers, media and governments across six East African markets.
Brand visibility
Regional market access
Football audiences
Sports tourism
Destination marketing
Hospitality
Fan engagement
Youth engagement
Corporate hospitality
Community impact
AFCON 2027 positioning
East African market activation
The Legends Pamoja value ecosystem
SPONSORS
FOOTBALL
FANS
TOURISM
DESTINATION
BUSINESS
COMMUNITY
AFCON 2027
Title Partner
Naming rights across the entire Legends Pamoja 2026 campaign.
- Campaign naming rights & lock-up
- Dominant stadium and broadcast visibility
- Regional PR across six markets
- Executive hospitality & legends access
Investment levels · on request
Gold Partner
Premium association with the region's biggest legends property.
- Stadium branding
- Digital campaign integration
- Fan activation zone
- VIP hospitality
Investment levels · on request
Official Partner
Category-exclusive partnership across football, tourism or business.
- Category exclusivity
- Content series inclusion
- Onsite activation
- Delegate access
Investment levels · on request
Tourism Partner
Destination marketing to travelling supporters from six countries.
- Destination showcase
- Package distribution
- Travel content series
- Expo presence
Investment levels · on request
Hospitality Partner
Official accommodation and hospitality supplier for delegations and fans.
- Official hotel status
- Delegation room blocks
- Hospitality suites
- Booking integration
Investment levels · on request
Transport Partner
Move legends, delegations, media and fans across the tour.
- Fleet branding
- Airport & matchday transfers
- Cross-border fan convoys
- Route content
Investment levels · on request
Media Partner
Broadcast, publish and amplify the road to AFCON 2027.
- Content rights package
- Legends interview access
- Co-branded features
- Media centre access
Investment levels · on request
Community Partner
Youth, grassroots and community legacy programmes.
- Grassroots clinics
- Youth ticket allocations
- Community activation
- Impact reporting
Investment levels · on request
Exhibitor
Trade at the Legends Pamoja Business & Tourism Expo.
- Exhibition space
- Buyer meetings
- Lead capture
- Expo directory listing
Investment levels · on request
SPORTS TOURISM MARKETPLACE
Make A Journey Of It
Uganda is not a stopover. Build football, wildlife, adventure and culture into one East African journey.
Football Experiences
- Legends experiences
- Matches
- Football heritage tours
- Fan experiences
Tourism Experiences
- Wildlife & safari
- Adventure
- Culture
- Food
- Heritage
- City & community experiences
Travel Services
- Flights
- Airport transfers
- Ground transportation
- Hotels & accommodation
- Matchday transfers
Extension Experiences
- Pre-event safari
- Post-event Nile adventure
- Multi-country East African journeys
TRAVELLING SUPPORTERS HUB
Travel To Uganda With The Legends Pamoja Family
Whoever you travel as, we build the itinerary around football, comfort and discovery.
Solo Fans
Flight guidance, matchday ticket, transfers and one city experience.
Fan Groups
Group travel from Nairobi, Kigali, Dar, Juba and Addis with fan convoy support.
Football Clubs
Team travel, training venues, friendly fixtures and club-to-club exchange.
Corporate Groups
Corporate hospitality, expo access, networking dinners and B2B meetings.
Families
Family-friendly itineraries blending football, wildlife and the Source of the Nile.
VIP Travellers
Premium suites, legends dinners, private transfers and concierge service.
Sports Tourists
Football plus safari, adventure and culture across a 5–8 day journey.
International Visitors
Visa guidance, arrival support and full end-to-end trip planning.
LEGENDS STORYTELLING PLATFORM
Celebrating The Legends Who Built Our Game
Before the trophies and the television deals, there were players who carried our football on their backs. Legends Pamoja tells their stories — and hands them to the next generation.
Where Are They Now?
Following the icons who shaped East African football into their lives today.
Legends Who Inspired A Generation
The players whose names still echo in stadiums, estates and school pitches.
The Stories Behind The Shirts
Jerseys, derbies, rivalries and the moments that built our football memory.
Their Legacy. Our Future.
Connecting football history to the next generation of East African talent.
Legend profiles — coming soon
Confirmed legends, their countries, careers, clubs, national team records, memorable moments and video interviews will be published here as delegations are confirmed. Nothing is announced until it is signed.
THE BIGGER STORY
The Road To AFCON 2027
Legends Pamoja is more than an event. It is part of the journey toward Africa's biggest football celebration — hosted in East Africa.
01
Legends
02
East African football unity
03
Sports tourism
04
Regional connection
05
AFCON 2027
06
The future of African football
Every match, every travelling fan, every hotel booked and every business relationship built in October 2026 is preparation. Legends Pamoja is building the conversations, the logistics and the friendships across East Africa ahead of AFCON 2027.
AFCON 2027 IS THE BIGGER STORY.
Follow The Road To AFCON 2027 DESTINATION MARKETING
Discover Uganda
Football, tourism, adventure, culture, business, hospitality and sports events — the Pearl of Africa at its most alive.
Kampala
Uganda's football heartbeat — stadiums, street culture, nightlife and the Business & Tourism Expo.
Matchdays, legends events, city tours, live music, markets
Entebbe
Lakeside arrival city on Lake Victoria, home of the international airport and calm shorelines.
Beaches, botanical gardens, wildlife centre, boat trips
Jinja
The Source of the Nile and East Africa's adventure capital.
White-water rafting, bungee, kayaking, Nile cruises
Mbarara & the West
Gateway to Uganda's western circuit, rolling hills and national parks.
Wildlife, cultural heritage, lodges, community tourism
Murchison & Queen Elizabeth
Extend your journey into Uganda's flagship safari parks after the final whistle.
Game drives, boat safaris, birding, Big Five encounters
Regional Extensions
Add Nairobi, Kigali, Kisumu or Zanzibar to build one East African journey.
Cross-border rail & air routes, multi-city sports tourism
EVENT PROGRAMME · 15–18 OCTOBER 2026
Experience Legends Pamoja
An indicative four-day framework. Detailed timings, venues and fixtures will be confirmed and published here.
Day 1 · 15 October
Arrival & Welcome
- Delegation arrivals
- Welcome reception
- Media briefing
Day 2 · 16 October
Legends & Community
- Legends activities
- Community & youth engagement
- Business & Tourism Expo opens
Day 3 · 17 October
Football & Business
- Football activities
- Business networking
- Fan & tourism experiences
Day 4 · 18 October
Main Match & Celebration
- Main match
- Cultural celebration
- Closing & handover to the road to AFCON 2027
Full programme · TBC
EXHIBITOR & BUSINESS VILLAGE
Legends Pamoja Business & Tourism Expo
Four days of trade, destination marketing and fan-facing brand activation alongside the football.
Tourism companiesHotels & lodgesAirlinesTransport companiesBanksTelecomsInsuranceFMCGSports brandsFashion brandsFood & beverageTechnologyGovernment agenciesSMEsTravel companies
GOVERNMENT & INSTITUTIONAL PARTNERSHIP
Building East Africa Through Sport
Sport moves people across borders faster than policy documents do. Legends Pamoja gives institutions a live platform for regional integration, youth development and destination marketing.
- National governments
- County & local governments
- Tourism authorities
- Sports federations
- Football associations
- Development organisations
- Youth institutions
- Universities
- Community organisations
MEDIA & PR HUB
Media Centre
Accreditation, assets and access for TV, radio, print, digital, podcast, photography, videography and content creators across East Africa.
Downloads & resources
- Press releasesComing soon
- Media kitComing soon
- Event logosComing soon
- Official photographsComing soon
- Legend profilesComing soon
- Event fact sheetComing soon
- Sponsor informationComing soon
- Campaign assetsComing soon
Press contacts and the full media kit are released to accredited media.
Apply for media accreditation
TVRadioPrintDigitalPodcastInfluencerBloggerFootball mediaPhotographyVideography
NEWS & CONTENT HUB
Legends Pamoja Stories
Articles, videos, interviews, fan stories, destination stories and partner stories from across the region.
LegendsTeamsFansFootballTourismCultureBusinessPartnersAFCON 2027
Campaign stories publish from 10 August 2026
Legends Pamoja content will be published continuously through the campaign, event and post-event legacy phases. In the meantime, read the latest East African sports tourism stories on the STL blog.
OUR PARTNERS
The Legends Pamoja Partner Ecosystem
Partner announcements are made only once agreements are signed. Your logo could open this wall.
Title Partner
Available
Sponsors
Available
Government Partners
Available
Tourism Partners
Available
Media Partners
Available
Hospitality Partners
Available
Transport Partners
Available
Exhibitors
Available
Community Partners
Available
SOCIAL
Join The Conversation
Follow, tag and share. Every post from Kampala, Nairobi, Kigali, Dar es Salaam, Juba and Addis Ababa builds the movement.
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X / Twitter
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TikTok
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YouTube
Feed coming soon
FAQ
Legends Pamoja Uganda 2026 — Questions Answered
Legends Pamoja is a regional football, tourism, culture and business movement created by Sports Tourism Limited. It brings East African football legends, fans, destinations and businesses together around the theme Football. Tourism. Culture. Business. One East Africa.
Be There
JOIN THE JOURNEY. EXPERIENCE THE LEGACY. DISCOVER EAST AFRICA.
Football. Tourism. Culture. Business. One East Africa. 15–18 October 2026, Uganda.