The Magazine
Sports Tourism Insights
Exploring the intersection of sports, tourism, travel, events, business, community development and destination marketing across Africa.
Something Special Is Happening At 3K FC
3K FC earn promotion to the Kenya Premier League — and the club's vision, governance and community roots signal a movement, not just a season.
Latest Stories
A New Chapter Begins For Batoto Ba Mungu: Sofapaka Appoints Samuel Twago
Sofapaka Familia unveils Samuel Twago as new Head Coach, tasked with guiding Batoto Ba Mungu back to the FKF Premier League.
Sports Is The New Passport To Tourism: Visit Rwanda x Aston Villa
Visit Rwanda becomes Principal Partner of Aston Villa FC — a landmark sports tourism deal that turns every match, jersey and highlight into an invitation to discover Rwanda.
Every Cheer Made History: Kenya's Junior Starlets Qualify for the 2026 FIFA U-17 Women's World Cup
Kenya U-17 3–1 South Africa (5–1 agg). The Junior Starlets storm back to book Kenya's place at the FIFA U-17 Women's World Cup in Morocco 2026.
Tujaze Nyayo! Junior Starlets Face South Africa in Decisive FIFA U-17 Women's World Cup Qualifier
Every cheer counts. Every voice matters. This Sunday, 12th July, Kenya's Junior Starlets take on South Africa at Nyayo National Stadium — 90 minutes from booking their place on the world stage.
Wait... So You're Telling Us The Last Team To Beat Morocco Was... Kenya?
As the football world applauds Morocco's incredible run, one fun football fact continues to make Kenyans smile — the last team to defeat Morocco was Kenya.
Cape Verde's World Cup Story Shows How Sport Drives Tourism
Cape Verde's courageous FIFA World Cup debut against Argentina was more than a football result — it was a masterclass in destination marketing through sport.
Character Is Revealed When the Final Whistle Blows
Japan lost 2-1 to Brazil at the FIFA World Cup but walked away as champions of sportsmanship — a story of humility, respect and the true spirit of sports tourism.
Mpira Mpirani! Rashid Abdalla Super Cup 7th Edition Returns to Kwale
From July 11, 2026, Kwale County becomes the hub of youth football as the Rashidabdallah Super Cup (RASC) 7th Edition returns to the Coast calendar — where talent meets scouts and football meets tourism.
Kwale Delivered. Kenya Police FC Inspired.
How the 2026 Mozzart Bet Cup Finals turned Kwale into a national stage — and proved football is now one of Kenya's most powerful tourism, hospitality and economic engines.
Nakuru Came Alive: Gor Mahia Queens & The Rise of Women's Football
Over the FKF Women National Super League promotion playoffs weekend, Nakuru stood still. Beyond the scoreline, women's football showcased its power to move people and grow destinations.
A Season To Remember. A Legacy That Continues.
As another FKF Premier League season closes, Gor Mahia's legacy reminds us why Kenyan football remains one of the country's most powerful cultural — and tourism — forces.
One Taxi Ride, One Legendary Coach, One Young Fan
Every true football fan remembers the 2016 moment when Pep Guardiola surprised a 7-year-old Manchester City supporter in a taxi. A decade later, the story is a masterclass in what makes football — and football tourism — unforgettable.
Mother's Day, Football & Excellence In Sports Logistics
Sports Tourism Limited hosted Gor Mahia Queens in coastal Diani as the team took on Diani Queens FC — proving that the future of women's football is also a tourism opportunity.
Posta Rangers FC Earn Valuable Point In Kwale
A hard-earned away point for Posta Rangers FC at Kwale Stadium — and another proof point for the role professional sports logistics plays in Kenyan football's away-day economy.
Results On The Pitch, Excellence Off It — Kwale Delivers Again
Ulinzi Stars FC came away from Kwale Stadium with a hard-fought 2-1 victory over Bandari FC — and Sports Tourism Limited delivered another full off-pitch operation behind the scenes.
Kenya Once Again Rises On The World Stage
John Korir and Sharon Lokedi successfully defended their Boston Marathon titles in dominant fashion — and Kenya's global sports brand grew stronger because of it.
Dandora Delivers The Final Act
From lakeside Kisumu, to elite military precision in Nairobi, to the heartbeat of grassroots football in Dandora — the Uganda-Kenya Sports & Leisure Exchange Tour delivered its perfect closing chapter.
Nairobi Delivers: Football, Hospitality and Sports Diplomacy
From the lakeside calm of Kisumu to the capital's competitive edge — the Uganda-Kenya Sports & Leisure Exchange Tour delivered a 7-goal thriller at Ulinzi Sports Complex.
The Visitors Came, Saw, And Took All Three Points
Kisumu Veterans 0-3 Muungano Group FC — but the real story is a city, a generation of legends, and the lakeside destination experience that surrounded the match.
Uganda–Kenya Sports & Leisure Exchange Tour 2026 Kicks Off In Style
Sports Tourism Limited hosted the Muungano Soccer Clubs platform for a multi-city football and travel journey across Kenya — proving that East Africa is rising as a unified sports tourism destination.
Kwale County — Kenya's Next Sports Tourism Frontier
From its coastal appeal to its growing sporting infrastructure, Kwale County is rising fast as a serious sports tourism destination — and Sports Tourism Limited is helping lead the way.