JOURNAL

Stories from the field.

Industry insight, destination journalism, athlete interviews and event coverage.

Why Africa is the World's Next Great Sports Tourism Frontier
Featured · Industry

Why Africa is the World's Next Great Sports Tourism Frontier

From beach football in Diani to mountain trail running on Kilimanjaro, the continent is rewriting the playbook.

STL Editorial · Feb 12, 2026Read article
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Inside the Mara Sports & Safari Festival
Events

Inside the Mara Sports & Safari Festival

How a week-long fusion of athletics and wildlife is becoming East Africa's signature gathering.

Linda K. · Jan 28, 2026
Athlete Spotlight: Amani Otieno on Coastal Football
Athletes

Athlete Spotlight: Amani Otieno on Coastal Football

The captain of Coastal FC on training in Diani and representing the Kenyan flag.

Joseph M. · Jan 14, 2026
Kisumu: A City Reborn Through Sports
Destinations

Kisumu: A City Reborn Through Sports

Lake Victoria's lakeside city is fast becoming a hub for endurance sports and conferences.

STL Editorial · Dec 30, 2025
Building Sponsorship That Lasts in African Sports
Industry

Building Sponsorship That Lasts in African Sports

What works — and what doesn't — when brands and federations partner across the continent.

Daniel O. · Dec 18, 2025
Zanzibar's Football Renaissance
Events

Zanzibar's Football Renaissance

How the islands are using football to drive shoulder-season tourism.

Halima A. · Dec 02, 2025