CONNECTING SPORT. TRAVEL. MOBILITY. DESTINATIONS.

A new partnership is driving the next generation of sports travel across Africa.

Sports Tourism Limited is proud to announce our Strategic Partnership and Collaboration Memorandum of Understanding (MoU) with Noir Fleet — bringing together sports tourism expertise and premium mobility solutions to create seamless travel and logistics experiences for the sporting world.

This partnership is built around a simple idea:

More than transport. We drive experiences.

Through the collaboration, Sports Tourism Limited and Noir Fleet will work together to deliver reliable, professional and integrated ground transportation and sports logistics solutions for:

  • Sports Teams & Delegations
  • Federations & Sporting Organisations
  • Fans & Supporter Groups
  • Accommodation & Hospitality
  • Airport Transfers & Team Mobility
  • Match-Day & Event Transportation
  • Ticketing & Event Access
  • Sponsors & Corporate Groups
  • VIP & Executive Mobility
  • Destination Experiences & Sports Travel

From arrival to the final whistle

For Sports Tourism Limited, this partnership strengthens our ability to support the complete sporting journey — combining our experience in sports tourism, team logistics, accommodation and destination services with Noir Fleet''s international mobility capabilities.

Together, we are building a more connected service proposition for teams, federations, event organisers, sponsors and fans travelling across Kenya, Africa and international sporting destinations.

Africa is becoming a major sporting destination

With major competitions bringing increasing numbers of teams, athletes, officials, fans, sponsors and corporate guests across the continent, professional sports travel infrastructure is becoming an essential part of the sporting experience.

From the FIFA U-17 Women''s World Cup Morocco 2026 to AFCON 2027 in Kenya, Uganda and Tanzania, and the many tournaments, leagues, training camps, friendlies and sporting events taking place across Africa, the opportunity is enormous.

Sports Tourism Limited is positioning itself at the heart of that opportunity.

Our vision goes beyond moving people from Point A to Point B. We want to connect the entire sports travel journey:

PLAN → TRAVEL → ARRIVE → MOVE → EXPERIENCE → COMPETE → EXPLORE

That means creating solutions where transport, accommodation, hospitality, match-day mobility, fan travel and destination experiences work together seamlessly.

A shared vision

"Our partnership with Sports Tourism Limited is built around a shared vision: making sports travel and mobility more connected, seamless and commercially valuable.

At Noir Fleet, we see enormous potential in combining our mobility expertise with Sports Tourism Limited''s sports tourism ecosystem to create better experiences for teams, fans, federations and other stakeholders.

Together, we are looking beyond transportation — we are building an integrated sports travel experience that can connect Morocco, Kenya, Africa and the wider global sports community."

— Abhinav, Vice President, Noir Fleet

Looking forward

We are now inviting sports federations, clubs, event organisers, sponsors, corporate partners, travel groups and fan communities planning sporting travel in Africa to explore what we can build together.

Whether you are moving a team, a delegation, 50 supporters or a corporate hospitality group, Sports Tourism Limited and Noir Fleet are developing solutions designed around your needs.

Your team. Your fans. Your event. Your destination. We move the experience.

Sports Tourism Limited and Noir Fleet — More Than Transport. We Drive Experiences.

For sports travel, team logistics, fan mobility and event solutions, get in touch with Sports Tourism Limited.